Whether you’re looking for inspiration, wisdom or some good old practical advice, you’ll find it here – with our primary focus being insights for young marketers who are on the journey to discovering their place in our booming industry.
How do you develop your strategic, creative and analytical skills as an early-stage marketer when you’re placed into a tactical role and given a very specific set of tasks to do in your first marketing job or internship?
The landscape is changing faster than ever as marketing techniques and processes to develop hand-in-hand with new technologies.
For young marketers and those just starting out, navigating our fast-evolving industry can be extremely daunting.
While timeless skills such as strategy, creativity and analytical skills reign supreme, understanding the context in which these need to operate is a skill until itself.
Of course strategy is paramount, and the last thing you want to is run from one shiny new tool to the next, caught up in tactics and trying to learn a myriad of hyper-specific digital tools just for the sake of it.
But the reality is, if you’re starting out in an entry-level marketing role, you’re most likely going to be involved in...