Whether you’re looking for inspiration, wisdom or some good old practical advice, you’ll find it here – with our primary focus being insights for young marketers who are on the journey to discovering their place in our booming industry.
How do you develop your strategic, creative and analytical skills as an early-stage marketer when you’re placed into a tactical role and given a very specific set of tasks to do in your first marketing job or internship?
The landscape is changing faster than ever as marketing techniques and processes to develop hand-in-hand with new technologies.
For young marketers and those just starting out, navigating our fast-evolving industry can be extremely daunting.
While timeless skills such as strategy, creativity and analytical skills reign supreme, understanding the context in which these need to operate is a skill until itself.
Of course strategy is paramount, and the last thing you want to is run from one shiny new tool to the next, caught up in tactics and trying to learn a myriad of hyper-specific digital tools just for the sake of it.
But the reality is, if you’re starting out in an entry-level marketing role, you’re most likely going to be involved in...
Being light on marketing experience does not automatically mean you can’t land your dream job. Here’s a sure-fire way to change things – and it’s easier than you probably think!
Many marketing newbies see their lack of experience as a hindrance to landing their ideal job, and because of that try to cover it up as much as possible in an attempt to seem more seasoned than they actually are.
They tend to fluff up their resumes with any kind of “experience” they can squeeze into it - that time you sat in a branding meeting with your university association? Branding Consultant!
How about that time you promoted your group’s event for a few weeks using Facebook Ad Campaigns? Social Media Marketer.
Most companies can see right through these pseudo-credentials, but fortunately, there is an alternative to hiding your experience.
In fact it’s a way to make your lack of experience actually work FOR you - and that is to embrace...
If you’ve lost direction, momentum, focus or become downright frustrated with the unfruitful effort you’ve put in to become a “better you” – relax.
Start by seeing today as an opportunity to take a series of steps in another direction.
Where do you start? With a thought.
A powerful, decisive thought.
A thought that will set in motion the course of change and momentum of acceleration.
If your life is a journey, that itself, implies motion from A to B.
The thing is, "B" is a moving target. Something you never “arrive” at, as the destination keeps shifting.
The point is though, you’re moving.
How do you move? Through Steps.
Steps take you from one place to another. With steps you can change direction, increase your pace, slow down, pivot as required (to use today’s most fashionable word).
You can also Stop. Simply by refusing to take steps.
Your steps are your decisions. One by one they come. And not just the big ones.
The big steps...
My own journey in marketing started later in life after ten years in the workforce, firstly in a primary school library followed by the mines.
At age 27 I decided I couldn’t do the slaving for money life anymore – and that events was the career for me. After applying for a few local jobs, and not hearing back, I decided to make the dreaded call to a missed opportunity. What was wrong with me?
After a brief discussion I was abruptly told “You don’t have a degree”, and that was enough for me to march into my dirty donga office and hand in my resignation – I was off to school.
It took two weeks at university to realise events wasn’t the career for me either. I was in a room filled of 18 year old’s with buzzing energy and the desire to work all over the world. I’d be leaving a 30 year old – I’d be looking to settle down by then, wouldn’t I?
So, I side-stepped into a marketing major...