How to Build a Personal Brand, a Profitable Career You'll Really Love
- with Petra Zink and Nina Christian
6:45 Why finding the area you love is not just nice, it’s imperative!
9:00 Navigating the connection between emotion-driven marketing (branding) and data-driven marketing (performance).
10:30 The trends that indicate where marketing is going next…
11:50 Which marketing roles are gaining momentum like crazy right now
12:13 What is performance marketing and why is it so important?
13:15 Why platform-agnostic skills are the most important ones in the short-term.
14:45 How to get experience as a Performance Marketer
18:17 How to become a Data-Driven Marketing Specialist
25:00 Why you need a personal brand
27:00 How do you communicate your personal brand?
34:25 How do you communicate your brand in a way that “sells” without being “salesy”
How personal branding informs and affects content marketing
38:40 What is a portfolio career and why should you have one?
41:38 How do you ATTRACT the INTEREST of employers and recruiters?
Insider tips on How recruiters check out marketing candidates.
The biggest mistakes people make when branding themselves
Nina actively trains and recruits young marketers, and has personally mentored hundreds of marketers over the years.
She's across what's working NOW, has a proven track record of helping young marketers get hired.
Nina founded Braveda, an award winning Marketing Agency, 19 years ago and has worked with hundreds of marketers, agencies and clients around the globe helping them to make their marketing exceptional.
Braveda was named "Best Marketing Agency" at the 2018 Australian Marketing Excellence Awards and Nina was named Certified Practicing Marketer of the Year - Victoria.
Her work has been featured in USA Today, Forbes Magazine, TV, Radio, and national publications and she is a regular speaker on the subjects of marketing and entrepreneurship.
A practicing marketer for 24 years now, Nina is the State Chair of the Australian Marketing Institute in Victoria, serves on multiple marketing advisory boards, and believes there has never been a more exciting time to be a marketer.
Check out some of the other ways we can help you take your marketing career to the next level.
"Through Nina's training I gained clarity on the areas of marketing I am most passionate about and how I could align my skills and experience to get my foot in the door.
I learnt various tools and skills that are most in demand in the marketplace and how I could fast track and use it to my advantage in my applications and interviews. "
"You helped me get to where I wanted to be. I’ve always wanted to work in an agency, but without your help I wouldn’t have been able to get here. "
"With years of industry experience and being an employer herself, Nina has great insights into certain specifics of what employers want.
The knowledge she shared helped me position myself for employment.
From helping me gain confidence, exposing me to marketing tools and developing professional skills - it has all helped shape me and kick-start my career.
"
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